Setting the Scene:

With so many screens and billboards around us, it is pretty impossible to go any significant amount of time without seeing an advertisement. Videos are a common way of advertising, as they catch people's attention quicker than other methods.

About the Project:

Taking a break from work is pretty crucial for personal well-being. One of the many ways people do so is by taking a vacation, and with the summer quickly approaching as I write this; it was the perfect timing for me to get the task of creating a featurette video advertisement for a college project.

Challenges Faced:

The main issue with creating an advertisement is that people are already bombarded with so many of them that if yours doesn't strike them, people won't notice it. With that in mind, I had to think of a way to make a memorable advertisement.

Thinking it Out:

A memorable advert starts with a memorable brand.

When I researched travel companies, the thing that immediately jumped out to me was that most of them focussed on relaxation and tranquillity, so the market is filled with brands and messaging of the same kind. Seeing this, I decided to create a brand that had its sights set on action- oriented vacations.

Getting to Work:

With summer inbound, I decided to focus on a company that provides travel packages to colder regions, and one of the most exhilarating and accessible activities in these regions is riding a snowmobile, so "Snowbird Tourism" was born!

Skills Exercised:

I exclusively used Adobe After Effects to bring this project to life.